Coaching and consultancy services

My core offering covers the three key components you need to unlock huge business potential: sales and marketing success, exceptional people management and a high-performance mindset

Sales and marketing success

I work with frustrated tech and digital founders to de-bug their business development efforts, so they can get the most out of their front-office teams and resource, sell and go to market more effectively and achieve impressive yet sustainable business growth in a turbulent marketplace.

I’ll look under the hood of your sales and marketing activity, identifying the right strategies to fit your offer and even building that ideal team so that you can hit those ambitious revenue targets.

How? My Signature Craft Programme

Whether I’m working 1:1 with a founder, or integrating into a larger agency team, there are always three stages I take a business through when I work with them:

Strategy Roadmap

A deep-dive into your business goals so we can create a plan of action that works

Offer Refinement

We'll uncover the pain points behind your proposition, making its value a no-brainer

Brand Positioning

We'll define your true USP, one that ideal customers want to work with

Next-level Sales

From direct messaging to LinkedIn prowess, up your business development game

Lead Generation

Create marketing campaigns and lead magnets that are built to attract ideal clients

Confident Conversion

Build efficient pipelines, processes and pitch decks so your conversion rates improve

Performance Optimisation

We'll uncover the best place to put your budget when it comes to tools and automation

Team Development

We'll plan the ideal team for scaling, upskill your management teams and focus on employer brand

Scale Up

From client nurturing and account growth to brand development, we'll plan for ideal company growth

But change adoption isn't easy

You can’t have successful, sustainable growth without a company-wide adaptive mindset towards innovation.

That’s why Leading Energy Profile® (LEP) is incorporated into the Signature Craft Programme.

Rooted in biological psychology with the core elements of Cognitive Behavioural Therapy, it’s not only a powerful collaboration tool – it also gives a business that next level of detail when understanding its customers, their needs and the best ways to connect with them. Watch the quick explainer below for more…

Exceptional people management

You’ll never grow a successful business if you don’t surround yourself with great people to help you get there, and people management is one of the hardest skills to master.

A manager really can make or break a company – especially when it comes to talent acquisition and retention. From seniors to first-time leads, I work directly with management layers to ensure they’re confident, adaptable and effective leaders for your organisation.

This can be delivered 1:1 or as a group, but the aim is always to instil a coaching culture within your team, so you continue to see performance results long after we’ve completed our initial work together.

High-performance mindset building

Stress, burnout, procrastination, imposter syndrome – these mindset issues are rife in the digital and tech space. I’ll bet there’s someone in your team right now struggling with one or more of these… it might even be you.

In a field where innovative thinking and problem-solving are desired at every level, it can seem impossible to achieve if we haven’t built the right level of mental resilience to truly embody “agile”.

Using a suite of tools and models that I’ve built up over the years, I’ll support and empower your team to tackle these problems through prevention.

Don't take my word for it – I've supported plenty of business owners and their teams so far...

Caroline's coaching is clear, considered and practical. I left our session together with a much stronger understanding of how I can communicate better and all the tools I need to develop myself as an agency leader each and every day. Her approach was interactive and engaging as we worked through questions together, with clear outcomes and actions off the back off them. But most importantly, Caroline is a pleasure to work with! I have no hesitation in recommending!

If you are trying to grow your direct to consumer business or in fact developing yourself and your team to generate leads more effectively through LinkedIn then I would highly recommend Caroline. We learned so much in the short time we have worked together and what I really appreciated was its all actionable immediately, so you start to see return on your investment there and then!

Caroline helped 6B with our marketing strategy and execution over several months. Working across most of our marketing output including case study creation, email marketing, sales collateral creation, social media, award entries, PR, content strategy and creation, website content and personal branding - it is fair to say Caroline had a LOT of impact and transformed our marketing efforts at 6B.

Working with Caroline was like a breath of fresh air and she’s made a tangible difference to our business and our approach to our marketing. I can’t recommend working with Caroline Canty and Craft Coaching highly enough, it’s been a breath of fresh air and shows that coaching doesn’t have to be as “cookie cutter” as I’d been lead to believe from past experiences.

Caroline's approach combines different models and draws on her past experience in different industries. This approach has been a game-changer for me After every session, I'd have clear action items and put what we discussed into practice. These frameworks have now become part of my repertoire as a manager. I've noticed an improvement in my skills, my relationships with colleagues, and my effectiveness at work. I highly recommend Caroline as a coach to anyone looking to improve their leadership skills or make a transition to the next step in their career.