Everyone can, and should, have a fulfilling career – they often just need some guidance when defining what that looks like.

Craft Coaching is dedicated to the personal development of professionals within the creative and digital sectors.

I work with brand owners, designers, marketers, comms experts and more, to improve their performance, enhance their earning power, and ultimately craft the ideal career for them.

What is coaching and mentoring?

A coach works to enhance and improve a person’s thinking – the better you think, the better your outcomes will be.


A mentor is someone who shares knowledge and experience to help enhance a person’s understanding and performance.


My Craft Coaching model uses both of these methods, so my clients get the richest experience possible, with tangible results. I work with professionals of all levels to achieve their goals via my three brands…


For graduates

I turn the recruitment process on its head, helping struggling graduates, students and interns to stand out from hundreds of other applicants, landing a paying job that will give them the best career start.


For professionals

Whether you’re new to management and want to build strong leadership skills, or an exec that’s lacking direction, my Professional offering helps creative sector specialists to leap-frog years of indecision.


For freelancers

Being a freelancer can be a hard slog – I’ll guide you in how to turn your passion into a strong commercial venture, so you can ditch the 9-5 job, win more clients and focus on crafting great products for them.


More about your coach

I’m an ILM accredited Business & Performance Coach, with over 10 years’ experience working in the creative and digital sectors, across a variety of different roles – from a solo freelance copywriter, to an agency head of department.


I was included in the BIMA 100 Top Business Developers & Marketers 2021, sat on the Pro-Manchester Skills committee in 2019, and I’m a Mentor and Guest Lecturer to the Business School of Manchester Metropolitan University. Having always had a passion for personal development, I set up Craft Coaching as a way of promoting my ethos that everyone can (and should) have a fulfilling career.

Thorunn Devoy Alliances & Partnerships Lead
Luke Hall Founder of Voyage Branding
Ramsey Marwan Marketing Manager
Vivien Lakatos Market Analyst
Chelsea Grimshaw Content Creative

I've worked closely with Caroline to improve my leadership skills and she has supported me with my transition into a people management role. After our first meeting, we identified core areas of development and worked together on a tailored plan that would actually help me achieve my goals. Caroline's approach combines different models and draws on her past experience in different industries. This approach has been a game-changer for me. I've done workshops and courses in the past which provided the knowledge but not necessarily the tools to put that knowledge into practice in a business environment.

During our sessions, we identified real-life situations and different management frameworks that could be used to achieve the desired outcome. After every session, I'd have clear action items and put what we discussed into practice. These frameworks have now become part of my repertoire as a manager. I've noticed an improvement in my skills, my relationships with colleagues, and my effectiveness at work. I highly recommend Caroline as a coach to anyone looking to improve their leadership skills or make a transition to the next step in their career.

Caroline's advice has been incredibly valuable in marketing my business. I decided to work with her after I had been struggling to get clients and needed a strategy to work at. Working with Caroline has empowered me to push my business out there with confidence, as I now have a proven plan to work at.

Caroline's marketing talents and experience shines through in her mentoring. Her ideas have given me actions to take that have worked incredibly well and have grown my business exponentially. She has put me on the right path again and I am incredibly grateful for her mentoring. I couldn't recommend Caroline enough. Her mentoring is truly game-changing.

Caroline has been an incredible mentor and has provided me with invaluable support when growing my confidence, knowledge and skill set as a marketing professional. Her dedication to coaching me and setting tangible, actionable goals and activities ensured that her mentorship left me with new and effective tools to enhance my career.

Caroline was able to offer impartial and honest feedback to highlight key areas for improvement and help me take my expertise to a new level. Her positive attitude and genuine investment in my success made a daunting experience feel natural and organic. I highly recommend Caroline as a mentor for any marketing professional looking to improve and progress.

As a postgraduate student, I was struggling to find a job in my field. Then I met Caroline, and her mentoring program was a game-changer. Caroline really wanted to understand my career goals, and helped me to get a better understanding of how the industry really works and possible fields that I would enjoy working in. Caroline presented a lot of tolerance, flexibility with time (as I was studying), understanding and professionalism. She showed that she genuinely cared about me and wanted me to walk away from the mentoring program with more knowledge and success.

During my university studies, I'd been advised on the appropriate structure of CV and covering letter by lecturers, however I didn’t have a lot of success with them. Once I improved them with Caroline, employers started to get back to me instantly. It worked! I got through a 4-stage long interview process, which was unbelievable, as I would’ve never got through with my old preparation process. Concluding my experience of working with Caroline, I'm very happy and satisfied with the results. I had a great experience and I genuinely feel lucky to work with her. For anyone who's struggling with their skills, get in touch with Caroline and invest into your future.

Caroline is a talented coach and mentor who helped me turn the knowledge and skills I had gained from University, into professional assets that stand out in the industry.

Every session with Caroline was both genuine and insightful. From her crafted workshops and activities to her honest feedback, support, and guidance, Caroline went above and beyond to help me tackle imposter syndrome, improve my career prospects, and gain industry knowledge.

She was also dedicated to ensuring that after our sessions had finished, I was left with effective tools and actionable goals to enhance my professional development and help grow my personal brand and confidence. I would highly recommend Caroline as a coach or mentor to anyone in the marketing/advertising industry looking to improve their confidence or progress their career.

What now?

Time to book your free consultation

Let's take 45 minutes to chat about your career goals
– what have you got to lose?

All rights reserved. © Copyright Craft Coaching 2021