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Supporting the tech industry in crafting sustainable growth for its people, products and services

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Digital tech is the new "craft"

A “craft” is any skill that creates something, and that’s all the tech and digital industry does. Other sectors look to ours for continuous, rapid innovation – but when you’re always working in your business, building things and managing projects, it gives you little time to step back and work on your business.

So, when growth comes, it can often feel rapid, unstable and create a lot of uncertainty amongst the team. Cracks appear, communication breaks down. The aim of Craft Coaching is to set you up for scalable, sustainable growth, helping your team to embrace and adopt change, seeing it as a natural part of being in a fast-paced industry.

Your coach and consultant

I’m Caroline Canty – the founder and director of Craft Coaching and an ILM-accredited business and leadership coach. I’ve worked in the tech and digital field for over 10 years; sales, marketing and branding were my bread and butter, before I became a manager for the first time some years back and discovered how much I loved developing people.

In 2020, I decided to combine all my knowledge about how to sell and market digital services, with my love of coaching and mentoring, and set up on my own. I also qualified as a Leading Energy Profile (LEP) practitioner – a self-awareness tool that reveals your cognitive bias, which is a fancy way of saying your preferred way of thinking.

Although primarily used in leadership and management coaching, I’ve found it to be a game changer when it comes to taking my clients’ business development to the next level, helping them to truly get into the mindset and language of their customer.

With all of these unique skillsets combined, it’s now my personal mission to help you become the market leader you’ve always wanted to be.

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Partnerships with Craft Coaching

An important part of the Craft ethos is partnership. So far, I’ve delivered events and workshops alongside sales gurus, leadership experts, industry bodies and more – and I’m always looking for like-minded professionals and businesses who want to collaborate and bring value to the tech space.

Watch the video below for a brief overview of my latest partnership with In-House Health, who take a data-driven approach to employee wellbeing…

Partner with Craft

Don't take my word for it – I've supported plenty of business owners and their teams so far...

Caroline's coaching is clear, considered and practical. I left our session together with a much stronger understanding of how I can communicate better and all the tools I need to develop myself as an agency leader each and every day. Her approach was interactive and engaging as we worked through questions together, with clear outcomes and actions off the back off them. But most importantly, Caroline is a pleasure to work with! I have no hesitation in recommending!
Sam G. Winsbury
Sam G. WinsburyFounder & CEO, Kurogo
If you are trying to grow your direct to consumer business or in fact developing yourself and your team to generate leads more effectively through LinkedIn then I would highly recommend Caroline. We learned so much in the short time we have worked together and what I really appreciated was its all actionable immediately, so you start to see return on your investment there and then!
Lucy Crowther
Lucy CrowtherDirector, BRC Retail
Caroline helped 6B with our marketing strategy and execution over several months. Working across most of our marketing output including case study creation, email marketing, sales collateral creation, social media, award entries, PR, content strategy and creation, website content and personal branding - it is fair to say Caroline had a LOT of impact and transformed our marketing efforts at 6B.
Paul Brown
Paul BrownCEO, 6B
Working with Caroline was like a breath of fresh air and she’s made a tangible difference to our business and our approach to our marketing. I can’t recommend working with Caroline Canty and Craft Coaching highly enough, it’s been a breath of fresh air and shows that coaching doesn’t have to be as “cookie cutter” as I’d been lead to believe from past experiences.
Chris Pimlott
Chris PimlottMD & Founder, MyBuzz Technologies Ltd
Caroline's approach combines different models and draws on her past experience in different industries. This approach has been a game-changer for me After every session, I'd have clear action items and put what we discussed into practice. These frameworks have now become part of my repertoire as a manager. I've noticed an improvement in my skills, my relationships with colleagues, and my effectiveness at work. I highly recommend Caroline as a coach to anyone looking to improve their leadership skills or make a transition to the next step in their career.
Thorunn Devoy
Thorunn DevoyGlobal Partnerships Leader
More client stories
Need help right now? Visit my resource vault

Understanding “decision fatigue”: three steps to start dealing with it
Read article

Boost your sales and marketing performance before your next board meeting!
Watch video

Under-performing: Why your front-office team is struggling and how to get them out of a rut
Read article
More resources
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