Loading
WHAT IS CRAFT COACHING?

Strategic, tailored business coaching and mentoring

Graduates looking to stand out, senior marketers who are new to management, freelance creatives who want to win better clients – I work with professionals across the seniority spectrum, working in Branding & Advertising, Sales & Marketing, PR & Comms, Digital & Web and more.

So, Which one are you?
CraftGraduateIcon

Graduate

“I'm a graduate right at the start of my career.”

I want coaching to help me get my foot in the door, and boost my chances of getting a job I love with a CV and portfolio that stands out.

CraftProfessionalIcon

Professional

“I’ve been in my job for a few years, but need direction.”

I want coaching to help me fast-track my growth, from improving my leadership skills to building a personal brand.

CraftFreelancerIcon

Freelancer

“I want to go self-employed and turn my skills into a business.”

I want coaching to help me make this a reality – attracting ideal clients, earning more money and creating a thriving business.

CoachingDrawing
CarolineCanty1
PartnersIconW
ABOUT Caroline Canty

Meet your coach and mentor

My philosophy is that everyone can, and should, have a fulfilling career – they often just need some guidance when defining what that looks like.

 

That’s why I work with professionals across marketing, branding, communications, advertising, digital and many other creative fields, who need support in working out the right career path for them.

HOW IT WORKS

My four-stage process

ConsultationBlue
STAGE ONE: Your free consultation

What’s making you consider coaching and mentoring? In this initial chat, I'll listen to your concerns, offering advice on how coaching could help and answering any initial questions about the process. I'll be honest about whether I think I can help, but rapport is important too – we'll get a good idea of whether we'd be a strong working match. This stage is completely free of charge, and there's no obligation to continue past this point.

TheAuditBlue
STAGE TWO: The Audit

Together, we'll start right from the beginning. How you came to work in the sector, your passion, skills and background, your strengths and weaknesses – all the way through to your current career challenges and what motivates you. Ultimately, what do you want?

BespokePlanningBlue
STAGE THREE: Bespoke planning

Using all that key audit info, we'll craft a plan of action that's completely tailored to your personal development. Whether it's salary, sector or a career transition you're considering, we'll map out the short and long term goals that will ensure your career growth.

CraftCoachingBlue
STAGE FOUR: Crafted coaching

Now the fun (and real "work") begins. With regular 1-2-1 coaching and mentoring sessions, we'll build on your skills month-on-month, ensuring that everything laid out in your bespoke plan is actioned. These aren't fluffy, theoretical lectures – they’re workshops designed to help you achieve your ideal working life. We'll always keep one eye on your long-term goals too, so you never lose sight of your motivation.

More questions about how coaching works?
Testimonials
CraftProfessionalIcon
Ramsey Marwan Marketing Manager
CraftGraduateIcon
Vivien Lakatos Market Analyst
CraftProfessionalIcon
Thorunn Devoy Alliances & Partnerships Lead
CraftGraduateIcon
Chelsea Grimshaw Content Creative
PartnersIcon
BIMA 100, Class of 2021 Business Developers & Marketers

Caroline has been an incredible mentor and has provided me with invaluable support when growing my confidence, knowledge and skill set as a marketing professional. Her dedication to coaching me and setting tangible, actionable goals and activities ensured that her mentorship left me with new and effective tools to enhance my career.

Caroline was able to offer impartial and honest feedback to highlight key areas for improvement and help me take my expertise to a new level. Her positive attitude and genuine investment in my success made a daunting experience feel natural and organic. I highly recommend Caroline as a mentor for any marketing professional looking to improve and progress.

As a postgraduate student, I was struggling to find a job in my field. Then I met Caroline, and her mentoring program was a game-changer. Caroline really wanted to understand my career goals, and helped me to get a better understanding of how the industry really works and possible fields that I would enjoy working in. Caroline presented a lot of tolerance, flexibility with time (as I was studying), understanding and professionalism. She showed that she genuinely cared about me and wanted me to walk away from the mentoring program with more knowledge and success.

During my university studies, I'd been advised on the appropriate structure of CV and covering letter by lecturers, however I didn’t have a lot of success with them. Once I improved them with Caroline, employers started to get back to me instantly. It worked! I got through a 4-stage long interview process, which was unbelievable, as I would’ve never got through with my old preparation process. Concluding my experience of working with Caroline, I'm very happy and satisfied with the results. I had a great experience and I genuinely feel lucky to work with her. For anyone who's struggling with their skills, get in touch with Caroline and invest into your future.

I've worked closely with Caroline to improve my leadership skills and she has supported me with my transition into a people management role. After our first meeting, we identified core areas of development and worked together on a tailored plan that would actually help me achieve my goals. Caroline's approach combines different models and draws on her past experience in different industries. This approach has been a game-changer for me. I've done workshops and courses in the past which provided the knowledge but not necessarily the tools to put that knowledge into practice in a business environment.

During our sessions, we identified real-life situations and different management frameworks that could be used to achieve the desired outcome. After every session, I'd have clear action items and put what we discussed into practice. These frameworks have now become part of my repertoire as a manager. I've noticed an improvement in my skills, my relationships with colleagues, and my effectiveness at work. I highly recommend Caroline as a coach to anyone looking to improve their leadership skills or make a transition to the next step in their career.

Caroline is a talented coach and mentor who helped me turn the knowledge and skills I had gained from University, into professional assets that stand out in the industry.

Every session with Caroline was both genuine and insightful. From her crafted workshops and activities to her honest feedback, support, and guidance, Caroline went above and beyond to help me tackle imposter syndrome, improve my career prospects, and gain industry knowledge.

She was also dedicated to ensuring that after our sessions had finished, I was left with effective tools and actionable goals to enhance my professional development and help grow my personal brand and confidence. I would highly recommend Caroline as a coach or mentor to anyone in the marketing/advertising industry looking to improve their confidence or progress their career.

Caroline is a selfless and compassionate leader, deeply focused not just on her team’s performance and effectiveness across the business, but also on their personal development and responsibilities.

She is an exceptional mentor, but this is just a glimpse into what she offers to those who need support.

What now?

Time to book your free consultation

Let's take 45 minutes to chat about your career goals
– what have you got to lose?

All rights reserved. © Copyright Craft Coaching 2021