Supporting new and established freelancers in turning their passion into a business

Want to be your own boss, but have no clue how to make it happen? Already a freelancer, but business is quiet and you need help with your proposition and where to find clients? Or, are you just too busy, quickly burning out but unsure of where you’re going wrong? 

Trust me, I get it – at one time or other, I’ve been all three, and I’m here to help. My set of services are designed to target these common freelancer challenges, so together we can make your initial dream of running your own business, a reality.


Because if you don't,
who will?

You have to wear a lot of different hats as a freelancer. You could be a digital marketer who also needs to be their own sales team, or a designer who’s ended up knee-deep in social media, trying to build a personal brand – it’s totally normal to feel overwhelmed. 


That’s where coaching comes in. Whether you’re unsure of how to go it alone, quieten the imposter syndrome and set up a business from scratch, or you’ve already done it, but you’re struggling on where to focus your attention, how to up-skill or what processes to improve – coaching and mentoring (from someone who’s been there and done that) can help you reach your idea of success a lot faster. Let’s turn your craft into a true commercial enterprise.


Every coaching programme is completely unique.

Below is a quick summary of the areas we can focus on; whether one or all of these apply to you, we’ll work together to determine the best roadmap for your dream career.



What does success look like for your business?

Identify the ideal working scenario and then set strategic, actionable goals that will create it.



Are customers clear on what you're selling?

Craft a clear product message and ensure you effectively communicate your service to prospective clients.



Do you struggle to price yourself?

Understanding your market worth is critical. We’ll examine your current pricing model and ensure it fits your product.



Why should a client choose you?

Set yourself apart from the competition by developing a clear, unique selling point that resonates with clients.



Could you be more efficient?

Develop a set of tools that remove lengthy processes from your operations, leaving you more time to be creative with your work.



Do you know how to sell?

Enhance your marketing strategy, improve your promotional activity, and learn how to find and convert more ideal clients.



Do you have a customer success strategy?

Improve your client communication, develop long-term working relationships and learn to spot the good clients from the bad, early on.



Are you on the verge of expansion?

From crafting a business plan, to learning how to hire and manage contractors, we’ll tackle the practical side of company growth.

Or is it time for a total re-think?

Are you considering a move back into employment?

Some people have fantastic experiences as freelancers, never looking back once taking the plunge to do it. But for others, it’s just not the right path. If you’re seeking freelancer flexibility, minus the commercial pressure of running a business, I can help. Find out how we’ll define that next career move for you, and the steps to get you there…


My four-stage process

STAGE ONE: Your free consultation

What’s making you consider coaching and mentoring? In this initial chat, I'll listen to your concerns, offering advice on how coaching could help and answering any initial questions about the process. I'll be honest about whether I think I can help, but rapport is important too – we'll get a good idea of whether we'd be a strong working match. This stage is completely free of charge, and there's no obligation to continue past this point.

STAGE TWO: The Audit

Together, we'll start right from the beginning. How you came to work in the sector, your passion, skills and background, your strengths and weaknesses – all the way through to your current business challenges and what motivates you. Ultimately, what do you want?

STAGE THREE: Bespoke planning

Using all that key audit info, we'll craft a plan of action that's completely tailored to your company goals. Whether you're starting from scratch as a freelancer, or you want to know how to improve your existing business offering, we'll map out the short and long term goals to ensure your growth.

STAGE FOUR: Crafted coaching

Now the fun (and real "work") begins. With regular 1-2-1 coaching and mentoring sessions, we'll build on your skills month-on-month, ensuring that everything laid out in your bespoke plan is actioned. These aren't fluffy, theoretical lectures – they’re workshops designed to help you achieve your ideal working life. We'll always keep one eye on your long-term goals too, so you never lose sight of your motivation.

More questions about how coaching works?
Luke Hall Founder of Voyage Branding
Thorunn Devoy Alliances & Partnerships Lead
Ramsey Marwan Marketing Manager
Vivien Lakatos Market Analyst
Chelsea Grimshaw Content Creative

Caroline's advice has been incredibly valuable in marketing my business. I decided to work with her after I had been struggling to get clients and needed a strategy to work at. Working with Caroline has empowered me to push my business out there with confidence, as I now have a proven plan to work at.

Caroline's marketing talents and experience shines through in her mentoring. Her ideas have given me actions to take that have worked incredibly well and have grown my business exponentially. She has put me on the right path again and I am incredibly grateful for her mentoring. I couldn't recommend Caroline enough. Her mentoring is truly game-changing.

I've worked closely with Caroline to improve my leadership skills and she has supported me with my transition into a people management role. After our first meeting, we identified core areas of development and worked together on a tailored plan that would actually help me achieve my goals. Caroline's approach combines different models and draws on her past experience in different industries. This approach has been a game-changer for me. I've done workshops and courses in the past which provided the knowledge but not necessarily the tools to put that knowledge into practice in a business environment.

During our sessions, we identified real-life situations and different management frameworks that could be used to achieve the desired outcome. After every session, I'd have clear action items and put what we discussed into practice. These frameworks have now become part of my repertoire as a manager. I've noticed an improvement in my skills, my relationships with colleagues, and my effectiveness at work. I highly recommend Caroline as a coach to anyone looking to improve their leadership skills or make a transition to the next step in their career.

Caroline has been an incredible mentor and has provided me with invaluable support when growing my confidence, knowledge and skill set as a marketing professional. Her dedication to coaching me and setting tangible, actionable goals and activities ensured that her mentorship left me with new and effective tools to enhance my career.

Caroline was able to offer impartial and honest feedback to highlight key areas for improvement and help me take my expertise to a new level. Her positive attitude and genuine investment in my success made a daunting experience feel natural and organic. I highly recommend Caroline as a mentor for any marketing professional looking to improve and progress.

As a postgraduate student, I was struggling to find a job in my field. Then I met Caroline, and her mentoring program was a game-changer. Caroline really wanted to understand my career goals, and helped me to get a better understanding of how the industry really works and possible fields that I would enjoy working in. Caroline presented a lot of tolerance, flexibility with time (as I was studying), understanding and professionalism. She showed that she genuinely cared about me and wanted me to walk away from the mentoring program with more knowledge and success.

During my university studies, I'd been advised on the appropriate structure of CV and covering letter by lecturers, however I didn’t have a lot of success with them. Once I improved them with Caroline, employers started to get back to me instantly. It worked! I got through a 4-stage long interview process, which was unbelievable, as I would’ve never got through with my old preparation process. Concluding my experience of working with Caroline, I'm very happy and satisfied with the results. I had a great experience and I genuinely feel lucky to work with her. For anyone who's struggling with their skills, get in touch with Caroline and invest into your future.

Caroline is a talented coach and mentor who helped me turn the knowledge and skills I had gained from University, into professional assets that stand out in the industry.

Every session with Caroline was both genuine and insightful. From her crafted workshops and activities to her honest feedback, support, and guidance, Caroline went above and beyond to help me tackle imposter syndrome, improve my career prospects, and gain industry knowledge.

She was also dedicated to ensuring that after our sessions had finished, I was left with effective tools and actionable goals to enhance my professional development and help grow my personal brand and confidence. I would highly recommend Caroline as a coach or mentor to anyone in the marketing/advertising industry looking to improve their confidence or progress their career.

What now?

Time to book your free consultation

Let's take 45 minutes to chat about your career goals
– what have you got to lose?

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