New to coaching and mentoring? Here’s a quick Q&A section to cover the basics

What is coaching and mentoring?

A mentor is someone who shares knowledge and experience to help enhance a mentee’s understanding and performance. A coach aims to improve their thinking – the better you think, the better your outcomes will be. My Craft Coaching model uses both of these methods, so my clients get the richest experience possible, with tangible results.

How can coaching and mentoring help me?

When it comes to your work life specifically, the honest answer is: it depends entirely on you as a person and the stage you’re at with your career. But the best part about coaching is that it’s a holistic process – I coach you as a person, not a job role, so you’ll often find that improving your thinking and results in one area of life (such as communication or self-awareness) will have a knock-on effect in others.

What happens in the free consultation?

Your consultation will usually take around 45 mins. This is a chance for you to ask questions about the process, but for us to discuss the areas coaching could help you, where you’ve been struggling up to this point and so on. I’ll be honest about whether I think I can help, but rapport is important too – we’ll get a good idea of whether we’d be a strong working match. There’s no obligation to continue past this point if you decide it’s not for you.

Where are you based?

Although I’m based in Manchester UK, I’ve coached people from London to Berlin. We can conduct your coaching sessions in person or via video call – whatever you’re most comfortable with, or is the easiest when it comes to travel.

What format do the sessions take?

This depends on what we’re covering in that session. It could be a brainstorm, a workshop or a simple chat. The format your coaching takes is entirely up to you and the bespoke plan we craft together.

What types of industries do you work with?

Due to my strength and experience in the typical “creative” sectors, I usually work with professionals from industries such as: Branding & Advertising, PR & Communications, Sales & Marketing and Digital & Web.

How long will it take to get to where I want to be?

That’s up to you! There’s no set number of sessions or “cut & paste” strategy here. We create a bespoke plan that’s totally tailored to you and your goals.

What should I prepare before my consultation?

All I’d recommend you prepare is a list of questions surrounding what’s making you consider coaching and mentoring, along with any further queries about the process.

Thorunn Devoy Alliances & Partnerships Lead
Luke Hall Founder of Voyage Branding
Ramsey Marwan Marketing Manager
Vivien Lakatos Market Analyst
Chelsea Grimshaw Content Creative

I've worked closely with Caroline to improve my leadership skills and she has supported me with my transition into a people management role. After our first meeting, we identified core areas of development and worked together on a tailored plan that would actually help me achieve my goals. Caroline's approach combines different models and draws on her past experience in different industries. This approach has been a game-changer for me. I've done workshops and courses in the past which provided the knowledge but not necessarily the tools to put that knowledge into practice in a business environment.

During our sessions, we identified real-life situations and different management frameworks that could be used to achieve the desired outcome. After every session, I'd have clear action items and put what we discussed into practice. These frameworks have now become part of my repertoire as a manager. I've noticed an improvement in my skills, my relationships with colleagues, and my effectiveness at work. I highly recommend Caroline as a coach to anyone looking to improve their leadership skills or make a transition to the next step in their career.

Caroline's advice has been incredibly valuable in marketing my business. I decided to work with her after I had been struggling to get clients and needed a strategy to work at. Working with Caroline has empowered me to push my business out there with confidence, as I now have a proven plan to work at.

Caroline's marketing talents and experience shines through in her mentoring. Her ideas have given me actions to take that have worked incredibly well and have grown my business exponentially. She has put me on the right path again and I am incredibly grateful for her mentoring. I couldn't recommend Caroline enough. Her mentoring is truly game-changing.

Caroline has been an incredible mentor and has provided me with invaluable support when growing my confidence, knowledge and skill set as a marketing professional. Her dedication to coaching me and setting tangible, actionable goals and activities ensured that her mentorship left me with new and effective tools to enhance my career.

Caroline was able to offer impartial and honest feedback to highlight key areas for improvement and help me take my expertise to a new level. Her positive attitude and genuine investment in my success made a daunting experience feel natural and organic. I highly recommend Caroline as a mentor for any marketing professional looking to improve and progress.

As a postgraduate student, I was struggling to find a job in my field. Then I met Caroline, and her mentoring program was a game-changer. Caroline really wanted to understand my career goals, and helped me to get a better understanding of how the industry really works and possible fields that I would enjoy working in. Caroline presented a lot of tolerance, flexibility with time (as I was studying), understanding and professionalism. She showed that she genuinely cared about me and wanted me to walk away from the mentoring program with more knowledge and success.

During my university studies, I'd been advised on the appropriate structure of CV and covering letter by lecturers, however I didn’t have a lot of success with them. Once I improved them with Caroline, employers started to get back to me instantly. It worked! I got through a 4-stage long interview process, which was unbelievable, as I would’ve never got through with my old preparation process. Concluding my experience of working with Caroline, I'm very happy and satisfied with the results. I had a great experience and I genuinely feel lucky to work with her. For anyone who's struggling with their skills, get in touch with Caroline and invest into your future.

Caroline is a talented coach and mentor who helped me turn the knowledge and skills I had gained from University, into professional assets that stand out in the industry.

Every session with Caroline was both genuine and insightful. From her crafted workshops and activities to her honest feedback, support, and guidance, Caroline went above and beyond to help me tackle imposter syndrome, improve my career prospects, and gain industry knowledge.

She was also dedicated to ensuring that after our sessions had finished, I was left with effective tools and actionable goals to enhance my professional development and help grow my personal brand and confidence. I would highly recommend Caroline as a coach or mentor to anyone in the marketing/advertising industry looking to improve their confidence or progress their career.

What now?

Time to book your free consultation

Let's take 45 minutes to chat about your career goals
– what have you got to lose?

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